Orthodontist marketing and SEO
Parents and adults comparing orthodontists search, read reviews and book free consultations with two or three practices. I make sure yours is one of them, and that it is clear why a specialist is worth choosing.
What I'd fix
One project, done properly. Here's what it covers.
The services worth being found for
I build your visibility around the services that matter most to your practice, not generic terms every office in town is chasing.
Braces for kids and teens
Parents search by town and compare reviews. Clear pages and a simple consultation request win these families.
Invisalign and clear aligners
Heavily searched and crowded with general dentists and mail-order brands. Show why a specialist gets better results.
Adult orthodontics
A growing group of patients who search differently from parents. They deserve their own page.
Free consultations
The main conversion point. Make it easy to book from every page and from your Google profile.
Payment plans and insurance
Cost is the first question for most families. Clear information keeps them from moving on.
Reviews from parents
Parents trust other parents. A steady flow of reviews matters for both rankings and decisions.
Showing why a specialist is worth it
Orthodontists compete with general dentists who offer aligners and with direct-to-consumer brands. Many patients do not know the difference between an orthodontist and a dentist who offers Invisalign.
The work is making your specialist training, your results and your consultation offer clear in search, on your Google profile and in AI answers.
Specialist-focused work puts your expertise in front of the patients searching for it. More of the right cases, not just more traffic.
What I usually find
- General dentists outranking the practice for Invisalign in its own town
- One page for all treatments instead of separate braces, aligner and adult pages
- No clear information on cost, payment plans or insurance
- Consultation booking hidden or limited to a phone number
- Multiple offices sharing one Google profile or one phone number
- AI assistants recommending aligner brands instead of local specialists
The AI question patients are already asking
Part of every project is checking what ChatGPT, Gemini and Google's AI answers say about your practice today, then making sure they have accurate, clear information to work from.
How the project works.
Fit check
A free, no-pressure look at your search presence and an honest answer about whether I can help.
Fix the foundation
Google profile, service pages, listings, reviews and AI visibility. I do the work myself.
Hand it back
A plain-English summary of every change and what to keep doing. No retainer.
Common questions.
How do orthodontists get more patients?
Most new patients come from local search and referrals. The foundation is a strong Google Business Profile for each office, separate pages for braces, clear aligners and adult treatment, clear cost information, easy consultation booking and steady reviews from parents.
How can an orthodontist compete with general dentists offering Invisalign?
Make your specialist training visible, build a dedicated clear aligner page that explains what an orthodontist adds, and make sure your Google profile lists aligners as a service. Patients who understand the difference often prefer a specialist.
We have several offices. Is that a problem?
No, but each office needs its own Google profile, phone number and page. Shared profiles and numbers are one of the most common problems I find.
Do you charge a monthly retainer?
No. It is a flat $8,500 project, with an optional $900 check-in six months later.