Dermatology SEO and marketing
Patients looking for a dermatologist want a board-certified expert, not the nearest spa. I make sure your practice is the one they find when they search for the conditions and procedures you treat, and that your expertise is obvious when they do.
Where the patients are
The services worth being found for
I build your visibility around the services that matter most to your practice, not generic terms every office in town is chasing.
Skin cancer screening
High-trust searches where patients want a physician. Clear pages and reviews win the appointment.
Mohs surgery
Patients and referring doctors search for Mohs surgeons by name. Few practices explain it well.
Acne and rosacea
Very common searches, often from parents. Good pages capture patients who have tried everything else.
Psoriasis and eczema
Chronic conditions bring long-term patients. Explaining modern treatment options builds trust early.
Cosmetic dermatology
If you offer it, show why a dermatologist is the safer choice than a med spa.
New patient availability
Wait times are a major frustration. If you can see patients sooner, say so clearly.
What I usually find
Common gaps
- Google profile listed under a generic category instead of "Dermatologist"
- Medical and cosmetic services mixed together on one long page
- Board certification and physician credentials buried or missing
- Listings that differ across insurance directories and review sites
- Med spas and telehealth apps outranking the practice for its own services
- AI assistants recommending competitors for skin checks nearby
Your market
Standing out from med spas and telehealth
Dermatology searches are crowded with med spas, aesthetic chains and telehealth apps. Many of them market harder than physician-led practices do.
Your advantage is medical expertise and trust. The work is making that obvious in search results, on your Google profile and to AI assistants, so patients who want a real dermatologist find you first.
What the project covers
One project, done properly
- Google Business Profile: categories, services, hours, photos, booking
- Dedicated pages for your highest-value services
- Directory and healthcare listing cleanup
- A simple review request system your front desk can run
- Structured data and AI-crawler settings so AI assistants can read your site
- A plain-English handoff of everything changed
The AI question patients are already asking
"Where can I get a skin cancer screening with a dermatologist near me?"
Part of every project is checking what ChatGPT, Gemini and Google's AI answers say about your practice today, then making sure they have accurate, clear information to work from.
Find out if I can actually help
Send me your website and the services you most want to grow. I'll look at your search presence and tell you honestly whether a project would make a real difference. If it wouldn't, I'll say so, and you'll still get the notes.
Request a free fit check